#961: Join us as we sit down with Emma Grede – a powerhouse entrepreneur redefining what it means to build iconic, culture-shifting brands. As the co-founder and CEO of Good American, founding partner of SKIMS, and co-founder of Safely and Off Season, and the voice behind the Aspire with Emma Grede podcast, Emma has mastered the art of turning vision into billion-dollar businesses. In this episode, Emma cuts through the noise and calls out the biggest misconceptions about women in business, sharing the unfiltered truth about what it really takes to succeed on your own terms. She dives into valuable insights from her book, Start With Yourself – from radical self-leadership and emotional discipline to intentional decision-making and unapologetic authenticity – offering practical strategies you can actually apply to level up your life and career.
CHAPTERS
[00:00] Emma Returns and New Book
[01:11] Childhood in East London
[05:08] Escapism and Fashion Dreams
[06:00] Therapy and Managing Anger
[07:20] Success and Never Settling
[09:09 Raising Kids Without Guilt
[13:56] Helicopter Parenting and Independence
[19:04] Media Double Standards for Moms
[24:07] No Shortcuts to Success
[31:02] Distractions and Social Media Boundaries
[41:30] Military Morning Routine
[42:40] Leaving at Five Rule
[43:33] Building a Support Team
[44:56] Accepting Help at Home
[46:44] Marriage Strengths Split
[48:26] Restaurant Owner Mistakes
[47:47] Traveling With Four Kids
[49:01] Privilege and Asking Help
[50:12] America and Opportunity
[52:46] Staying Humble Reputation
[55:46] Networking Money Mindset
[01:08:06] Vision Over Manifesting
[01:10:34] Work Life Balance Debate
[01:17:26] Who the Book Is For
[01:19:14] Where to Find Emma
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Lauryn & Michael