#993: Join us as we sit down with Clara Sieg – co-founder and CEO of Loonen, a company rethinking the most foundational thing we consume: water. The idea for Loonen took shape during her IVF journey and pregnancy, when she started paying closer attention to what was actually in her water and realized how hard it was to find water she truly trusted for her family. That personal search became a mission: to make clean, trustworthy water the most dependable thing we drink. In this episode, Clara exposes the biggest misconceptions surrounding bottled water, breaks down what’s really happening behind water supply chains, reveals the hidden health risks of plastic bottles and endocrine disruptors, and shares practical advice on water filtration and healthier alternatives for daily consumption.
CHAPTERS
[00:00] IVF Sparked Water Focus
[01:33] Home Swaps Away Plastics
[03:37] Bottled Water Reality Check
[04:52] FDA Rules and Water Types
[07:22] Shower Water and Chlorine
[27:56] What Water Brands Must Publish
[30:10] Reading Water Test Reports
[31:58] Why This Glass Bottle Works
[32:37] Launching in a Crowded Market
[34:28] Staying Convicted as a Founder
[49:24] Audit Your Water at Home
[51:24] What Makes Loonen Different
[53:17] Mocktail Ritual and Refined Bubbles
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To Watch the Show click HERE
To connect with Clara Sieg click HERE
To connect with Loonen click HERE
To connect with Lauryn Bosstick click HERE
To connect with Michael Bosstick click HERE
Read More on The Skinny Confidential HERE
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Produced by Dear Media
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Lauryn & Michael