Paige Lorenze has built one of the most talked-about lifestyle brands on the internet, and it all started with a playful take on something as simple as whole milk. Today, she’s known for her signature aesthetic, her rapidly growing brand Dairy Boy, and her recent Forbes 30 Under 30 recognition. Most importantly, she’s built a genuinely loyal following by staying true to her New England roots and a point of view she refuses to water down.
When Paige came on the show with Lauryn and Michael, she got into all of it. Together, the trio discussed the small-town Connecticut childhood, the ski-racing years, the New York chapter she walked away from, and how a private mood board quietly became a brand. You can watch the full Paige Lorenze podcast with The Bossticks below. First, here is everything you need to know about who she is, where she came from, what she is known for, and what she is building now.
Who Is Paige Lorenze? Meet the Founder of Dairy Boy
Paige Lorenze is an American content creator, entrepreneur, and the founder of the lifestyle brand Dairy Boy. She is known for her lifestyle and fashion content across Instagram, YouTube, and TikTok, with a combined following of around two million.
Before any of that, she was a competitive alpine ski racer, participating in events until 2016. She later reinvented herself as a creator and creative director, building her brand on authenticity and staying true to herself. As she told Lauryn and Michael, she always took being a creator seriously and saw it as a business from day one, which is rare. Most influencers start posting and stumble into a business later. Paige worked backward from the business the entire time.
Now, Paige keeps her personal life relatively private, staying laser-focused with her work. In a social media era that rewards oversharing, that restraint is part of her appeal.
Where Is Paige Lorenze From?
Paige grew up in a small town in Connecticut, the kind with a lot of land, woods, and horses. However, she stated that the world she was in felt a little far from the Hollywood, music-video-esc life she dreamed about as a kid. That’s why, instead, she built her own little versions of it through photos and videos long before Instagram’s existence.
While doing this, she trained as a competitive alpine ski racer and attended Burke Mountain Academy in Vermont. In fact, Paige stated that skiing shaped her more than almost anything. As she put it: downhill racing made her fearless and completely unafraid to fail, because you have to trust your body while free-falling down a hill.
In her senior year of high school, she stopped skiing to chase something more creative. While most kids at her level go to the Olympics or ski D1 in college, Paige moved to New York City to study design at The New School instead. New York taught her a lot, but she eventually reached a tipping point and left, returning to her Connecticut roots. That return became the heart of her brand.
How Did Paige Lorenze Become Famous?
Paige Lorenze’s rise was a slow burn, not an overnight moment. She is the first to say it.
While she was in New York, she worked for clothing brands and ski shops, running their Instagram accounts. This is the moment everything changed.
Paige noticed that the newsletter and Instagram were serving the same purpose, so she pitched consolidating everything into one platform and transforming Instagram into the brand’s primary communication channel. In other words, she essentially pioneered using Instagram like the newsletter to grow an audience, years before that was common.
From there, she started lifestyle modeling and building her own following on Instagram and YouTube. Lorenze began sharing her real life, her fashion, and her daily routines, and she grew by leaning fully into authenticity. YouTube especially is where her audience got to actually know her, not just the curated images.
What Is Dairy Boy?
Dairy Boy is Paige Lorenze’s biggest claim to fame, and the origin story is better than you’d guess.
It started with “Dairy Girl Summer.” Paige was living in New York, following every trend, drinking oat milk lattes, and feeling completely out of alignment with herself. One day, she ranted on her stories about ordering a whole milk latte and getting looked at like she had five heads. Choosing real dairy milk over oat milk was a tiny rebellion, her way of going against the grain of the trends instead of blindly following them. Thousands of women responded, and it struck a nerve.
Instead of backing down, Paige turned a controversy into a catalyst. She made the Dairy Girl Summer trucker hat, and to her surprise, it sold thousands. At the same time, she had a private Instagram account that was really just a cottagecore mood board of her Connecticut life. Think: old photos, the horse farm she grew up riding at, chickens… the softer world. She made that IG public to sell the hats, and the brand called Dairy Boy was born.
Ultimately, Dairy Boy stands for celebrating the simple pleasures, a soft New England lifestyle, individuality, and being unapologetically yourself. As Paige explained it, you can have both: a beautiful, feminine life and a simple career. Today, Dairy Boy creates denim, clothing, candles, pajamas, and a home line with limited monthly drops.
Not only has Dairy Boy’s revenue grown 160% year over year, but Paige also launched The Farmstand by Dairy Boy in Weston, Connecticut, reviving a beloved local farm stand into a real gathering place.
Paige states that she sees herself as a creative director and dreamer who designs around feeling first. She imagines a world, a time, and a place, THEN designs the clothes into it.
What Does Paige Lorenze Do?
Paige wears a lot of hats, literally and figuratively. Here are the main roles she plays:
Content Creator and Influencer
Paige creates lifestyle and fashion content across Instagram, YouTube, and TikTok. YouTube, however, is where her audience really gets to know her. It’s this platform that gives her the opportunity to show the real person behind the curated photos, not just the aesthetic.
Founder and Creative Director of Dairy Boy
She runs her own lifestyle brand and leads the creative direction, the collections, and the storytelling behind every drop. Paige is deeply hands-on, and she is proud that Dairy Boy did not skip a chapter, growing from hats to sweatshirts to full cut-and-sew garments the slow, earned way. She has also built the business around people she trusts, including childhood friends and family on the team.
Brand Partner and Collaborator
Paige has partnered with major fashion and lifestyle brands on campaigns, including Frankies Bikinis, Target, and Gatorade. Beyond this, she’s also appeared on Netflix’s Break Point, the docuseries following top tennis players and people in their world.
Paige Lorenze’s Personal Life
Paige keeps this part simple, and honestly, we respect it.
She is engaged to professional tennis player Tommy Paul. They met around the US Open, and their story is equal parts intentional and authentic. After Tommy liked a very specific run of her photos, Paige made the first move and had a gut feeling early on that he was going to be her husband. (A woman’s intuition!) They are engaged now with a wedding coming up soon, and she has been having fun planning it as a celebration of family and friends.
Beyond that, Paige has grown up in the public eye and chooses to keep her private life private, staying focused on her work and her relationship with Tommy. On the episode, she was clear that she refuses to be defined by who she has dated and finds that kind of coverage low vibration. And, honestly, we get it.
Love a good origin story about building something from scratch? Check out our post, “How Did Martha Stewart Get Her Start?” Paige is building that same kind of lifestyle empire that Martha is known (and loved) for.
Paige Lorenze is proof that authenticity and originality can create a brand people genuinely want to be a part of.
From small-town living to achieving big, Hollywood dreams, Paige Lorenze has demonstrated that a strong point of view, dedication, and staying true to your roots can build something real. While she started as a competitive alpine ski racer, Paige has created one of the most popular lifestyle and apparel brands. And she did it her own way.
To hear the full story, watch The Bossticks episode with Paige Lorenze above! And don’t forget to subscribe to The Bossticks YouTube, where you can find more conversations with people worth learning from.