#986: Join Michael & Lauryn Bosstick as they sit down to unpack the biggest lessons from the recent class they took at Harvard Business School and Adweek House during Cannes Lions. Fresh off Harvard Business School’s Business of Sports, Media & Entertainment program and leading The Bosstick Blueprint conversation at Cannes Lions, Michael and Lauryn share the ideas, strategies, and trends shaping the future of business, media, and creator brands. They dive into the biggest takeaways on AI, audience ownership, brand-building, and long-term growth – plus the exact frameworks they’re already implementing at Dear Media and The Skinny Confidential. If you want an inside look at what the world’s top founders, CEOs, creators, and executives are talking about, and how Michael and Lauryn are staying ahead of where business and media are headed, this is an episode you won’t want to miss!
CHAPTERS
[00:00] Welcome Back
[01:30] Why Harvard Happened
[04:12] Who Was In Class
[06:28] Case Studies And Takeaways
[07:45] Outgrow The Founder
[11:04] Debate Outside Your Silo
[12:29] Hero Products Focus
[14:03] Analyze Wins And Losses
[15:31] Build A Brand Ecosystem
[17:06] Dorm Life And Old Jokes
[28:16] Brand Positioning Basics
[29:10] Harvard Style Self Audit
[33:14] Attention Versus Asset
[35:46] Cannes Lions Creator Shift
[41:26] Creator Leverage And Ecosystems
[43:34] Adweek Blueprint Takeaways
[45:02] Planning Around The Bend
[47:07] Wrap Up
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Produced by Dear Media
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Lauryn & Michael